في سوق رقمي, اجتماعي و سريع .. بقي مهم جدا ان المسوقين يقدروا يعملوا تواصل حقيقي مع العملا بتوعهم
كتاب Principles of Marketing هيساعدك تتقن اكبر تحدي في التسويق الفترة دي .. و هوا انك تقدر تبني مجتمعات تفاعلية من العملا يبقي المنتج اللي انت بتقدمه جزء من حياتهم اليومية .. و ده عن طرق مبتكرة بيقدمها Kotler و Armstrong فكتابهم
و احنا شرحنالكم ملخص الكتاب و اهم ال concepts اللي فيه في فيديوهات قصيرة بجودة عالية و انتاج سينمائي
Course Curriculum
Principles of Marketing
Available in
days
days
after you enroll
- 1- Defining Marketing And The Marketing Process (43:53)
- 2- Company And Marketing Strategy (32:21)
- 3- Analyzing The Marketing Environment (38:44)
- 4- Managing Marketing Information (27:24)
- 5- Consumer Markets And Consumer Buyer Behavior (22:52)
- 6- Business Markets And Business Buyer Behavior (14:25)
- 7- Customer-Driven Marketing Surgery (23:11)
- 8- Products, Services And Brands Building Customer Value (19:38)
- 9- New Product Development And Product (17:41)
- 10-1-1 Pricing Understanding And Capturing Customer Value Part 1 (17:28)
- 10-1-2 Pricing Understanding And Capturing Customer Value Part 2 (17:51)
- 10-2-1 Pricing Understanding And Capturing Customer Value Part 4 (16:48)
- 10-2-2 Pricing Understanding And Capturing Customer Value Part 4 (23:29)
- 11-1 Pricing Strategies Part 1 (45:54)
- 11-2 Pricing Strategies Part 2 (45:00)
- 12-1 Marketing Channels Delivering Customer Value Part 1 (42:56)
- 12-2 Marketing Channels Delivering Customer Value Part 2 (31:59)
- 13-1 Retailing And Wholesaling Part 1 (10:43)
- 13-2 Retailing And Wholesaling Part 2 (13:16)
- 14-1 Integrated Marketing Communication Strategy Part 1 (17:53)
- 14-2 Integrated Marketing Communication Strategy Part 2 (38:32)
- 15-1 Advertising And Public Relations Part 1 (22:37)
- 15-2 Advertising And Public Relations Part 2 (22:24)
- 16- Personal Selling And Sales Promotion (44:39)
- 17- Direct And Online Marketing (26:45)
- 18-1 Creating Competitive Advantage Part 1 (27:39)
- 18-2 Creating Competitive Advantage Part 2 (24:34)
- 19- The Global Marketplace (41:28)
- 20-1 Sustainable Marketing-Social Responsibility And Ethics Part 1 (27:47)
- 20-2 Sustainable Marketing-Social Responsibility And Ethics Part 2 (19:57)
- 21- Appendix 1 (6:56)
- 22- Appendix 2 (26:05)
